Volume-06 , Special Issue-09 , Nov - 2018 Go Back

This study examines and analyzes the probable, empirically existing relationship between interest rate and rate of inflation in Indian economy, The Interest rate and the inflation rate has always been the most debating subject in the Indian economy. All central banks implement some kind of monetary policy to achieve their economic goals. And India is no exception. Interest rates receive a lot of attention in the media and play an important role, in formulation of government policy. Changes in the rate of interest can have significant impact on the way individuals or other entities behave as investors and savers. These changes in investment and saving behavior subsequently have an impact on the economic activities of a country. The motivation for the study comes from two perspectives. Firstly, India is an emerging economy and findings of the study would help policy makers to take suitable policy initiatives in that economy. Secondly, all empirical studies concerning the Fisher hypothesis have primarily focused on USA and European economies. The conclusion differs from country to country. Also the important methodological issue is whether Wholesale Price Index (WPI) or the Consumer Price Index (CPI) is to be taken for inflation. Then the Treasury bill yield rate is often taken as the nominal interest rate. To achieve the objective of the study Augmented Dickey Fuller unit root test was performed, to check for Stationary. The Akaike criterion, Hannan-Quinn and Durbin-Watson test were also conducted for finding relationship in the Indian context.

Wholesale Price Index (WPI), Consumer Price Index (CPI), Inflation

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D. Rathore, K.P.S. Deora, I.Chhabra, R.P.S. Deora, "Relationship between Interest Rate and Rate of Inflation in India", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.51-54, 2018.

One of the foremost important and flagship objective of the Government of India is Digital India. It can be seen that Government has been conducting various experiments for making Digital India, some were successful while other failed. At present it would be difficult to declare the success, however, an attempt of making India a “Cashless, Paperless and Faceless” economy, at least made the country move some step toward the goal. The present paper endeavors to throw some light on the concept of “India as a Cashless Economy” and efforts to understand the challenges of this transition phase. The research design is exploratory. An attempt has been made to relook the system of cashless payment with an objective to review how the challenges may be overcome. The data used is secondary from RBI website as well as from various online sources.

Cashless payment, digitalization of economy and electronic payment

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M. S. Pahwa, M. Dadhich, I. Chhabra, "Digitalization of Economy and Electronic Payment System – Overcoming the Challenges for India", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.55-59, 2018.

In the present time of data blast and the universe of media, promotions assume a noteworthy part in changing the conduct and state of mind of shoppers towards the items appeared in the commercials. The promotions not just change the method for item is devoured by client however modify the state of mind with which they take a gander at the item. Everywhere throughout the world, ads have been utilized since ages for a wide assortment of brands. For in the course of the most recent two decades, a sharp increment in notices per brand has been seen. Ads have awesome impact in buying choice of clients for specific brands. The present study investigates various factors that affect the public opinion of advertisements especially for apparels. The study is also to assess the influence of demographic factors on the public opinion of advertisement towards apparels. By taping more than 200 responses we analyzed the data using ANOVA and T-test to get the valid output through SPSS package. Thus this research will benefit organizations in creating better ads keeping in mind the factors that stimulate people to buy the product after watching advertisements and how they can do more publicity. Also it will help the firms in effective planning of promotional mix and take further advertisement related decisions.

Advertisements, Public Opinion, apparels, demographic

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S. Ubeja, S. Acharya, P. Jain, A. Loya, R. Tiwari, "Factors Affecting the Public Opinion of Advertisements with respect to Apparels", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.60-66, 2018.

Social media as a platform has to a large extent been an influencing force in the current economic turnaround. The studies undertaken earlier have shown how young adults give high priority to brand consumption and the current study examines the influence of social media marketing on students towards luxury brands when exposed to advertisements released on the social network sites. The examination was conducted on a sample size of 201 respondents with a pre-exposure and pro-exposure to advertisement activity and paired sample T-test being applied on the responses. It was observed from the test that the respondents were influenced in taking a decision after being exposed to a message but at the same time were not influenced by the buzz created by fellow social media users.

Consumer Behavior, Social Media Marketing, Wrist Watch, Luxury Brands

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[4]. Chi, H. H. (2011). Interactive digital advertising vs. virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan. Journal of Interactive Advertising, 12(1), 44-61.
[5]. Chu, S. C. (2011). Viral advertising in social media: Participation in Facebook groups and responses among college-aged users. Journal of interactive advertising, 12(1), 30-43.
[6]. Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites. International journal of Advertising, 30(1), 47-75.
[7]. DeMers, J. (2014). The top 10 benefits of social media marketing. Forbes,[online]: http://www. forbes. com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing.
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[20]. Zhang, M., Jansen, B. J., & Chowdhury, A. (2011). Business engagement on Twitter: a path analysis. Electronic Markets, 21(3), 161.

A. Loya, S. Ubeja, P. Jain, S. Acharya, Pooja Bhosle, "A Study to Analyze the Change in Consumer Behavior towards Luxury Goods among students when exposed to Social Media Marketing with specific reference to Wrist Watches", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.67-73, 2018.

"Shopper is dealt with as the ruler of market", since items are made, outlined and permitted to come in showcase as per the need and inclinations of the customers. In this way, accomplishment of any association dependably relies upon having the capacity to pull in, fulfill and hold clients. This requires a comprehension of what factors influence shoppers` fulfillment with an item or benefit and what decides their choice to buy an item. In light of the different investigation of logical writing, brand is a key factor and it produces consumer loyalty. For pulling in and holding clients, branding is one of the critical variables which impact on buyer purchasing conduct. This paper analyses upon mindfulness and client ship of various toothpaste brand Buyers. It additionally centers around understanding the demographic factors of purchasers which eventually impacts on purchasing toothpaste. Other than that the study has directed by the researcher to discover different reasons which are impacted by factors of brand switching towards toothpaste.

Consumer Satisfaction; Consumer Behavior; Toothpaste Awareness; Brand Switching

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S. Acharya, S. Ubeja, P. Jain, A. Loya, "Consumer Buying Behaviour towards Toothpaste", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.74-82, 2018.

Modern management approaches are nowadays focusing more on human behavior. Whether it’s human Resource management, marketing management or advertisement and publicity the behavior and attitude of humans towards various aspects of life have been under a scanner. The purpose is to enhance both the productivity at operational level and marketability for sales revenue generation. Thus the combination of technology along with brain to study consumer behavior has gained immense importance today. Neuro Marketing can be hailed as one of the marketing innovations in today’s times. The research paper is related to exploring the finer nuances of neuro marketing, its relation to neuro science and its usage by companies to enhance their sales. Many companies are using the techniques and methods of neuro marketing to revise their earlier perception of consumers regarding their product with success. The study reveals that there is a lot of potential for neuro marketing to be used as tool for studying the buying behavior of an Indian middle class consumer.

Neuro marketing, brain activity, advertisement, consumer

[1]. C. Leila and G.Abderrazak (2013),“The Impact of the Effectiveness of a Buzz Marketing Campaign on the Image, Awareness and Purchasing Decision: The Moderating Role of Involvement”,Journal of Marketing Research & Case Studies, http://www.ibimapublishing.com/journals/JMRCS/jmrcs.html ,Vol. 2013 (2013), Article ID 584547, 8 pages DOI: 10.5171/2013.584547
[2]. D. Ariely and G. S. Berns (2010), “Neuromarketing: The Hope And Hype Of Neuroimaging In Business”, Nature Reviews Neuroscience, Nature Publishing Group Volume 11, Number 4 , Pages 284-292
[3]. H.Kumar, N.Mathur, S.Jauhari(2015),”Consumer’s Perception Towards Neuromarketing In India With Special Reference To Kano Model”, 3 International Journal of Research – Granthaalaya, A Knowledge Repository Vol.5 (Iss.4): April, 2017
[4]. Nick Lee , Leif Brandes , Laura Chamberlain ( 2017); “This Is Your Brain On Neuromarketing: Reflections On A Decade” Journal Of Marketing Management ( 2017)
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V. Telang, S. Sharma, M. Panga, A. Dubey, "Neuro Marketing-An Emerging Concept", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.83-87, 2018.

The research paper presents that how the demonetization impact on digital India. In the world of technology the demonetization helps to take step towards the far growing technology as well as in rural areas people used to do payment with the help of e-wallet, mobile payment and it helps to grow society and economy of India. The demonetization also helps in reducing the black money and the decision was taken when the black money was increased a lot and through demonetization it overcomes the black money. The paper also discusses the economic impact of demonetization on digitalization and gives suggestion to improve the digitalization in India.

Demonetization, Digitalization, E-wallet, Technology, Mobile payment

[1] www.ijetnas.com
[2] Leading Digital {By; George westerman, Didier bonnet, Andrew MacAfee, October 14,2014}
[3] Digital to the Core {By, Markraskino, Waller, november12,2015}
[4] Hindustan times
[5] merj.scholasticahq.com
[6] Kedar, M. S. (2015). Digital India New way of Innovating India Digitally. International Research Journal of Multidisiplinary Studies, 1(4).
[7] Midha, R. (2016). Digital India: Barriers & Remedies. Sirsa: lnternational Conference on Recent innovations in Sciences, Management Education and Technologies.
[8] Mishra, D. K., Sheikh, R., & Agrawal, T. (2015). DIGITAL INDIA: "A Program to Transform India into a Digitally Empowered Society and Knowledge Economy". CSI Communication , Knowledge Digest for IT Community, 7-9

N. Chouhan, D. Rathore, I.Chhabra, "Role of Digitalization after Demonetization in Economy", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.88-90, 2018.

The regulating mechanism of monetary policy plays an important role in the Indian economy as it conveys the central bank’s valuation and its future outlook to the general public. Inflation measurement is fundamental to the conduct of monetary policy. In every country government takes some actions in Economic field that cover the systems for setting Interest Rates & Government Budget as well as labor market, National ownership & many other areas of government interventions into the Economy. Such policies are often influenced by International Institutions like IMF or World Bank as well as political beliefs & consequent policies of parties. This paper concludes all about how monetary policy help to regulate inflation in Indian economy and it also shows how changes are made to hook the instability occurred in recent development of the country due to inflation. In this paper we will also study whether the monetary policy really a helpful technique in signaling Inflation in country like India or not?

RBI (Reserve Bank of India), CRR (Cash Reserve Ratio), SLR (Statutory Reserve Ratio), Inflation, Money Supply

[1] John H.Boyd , Ross Levine and Bruce D. Smith, “The impact of inflation on financial performance”,2000.
[2] Ben S. Bernanke and Frederic S. MishKin, “Inflation Targeting: A New Framework For Monetary Policy”,Journal of Economic Perspectives, India, Vol. 11, Issue 2 ,1997.
[3] Dr. Anup kumar Atria, “Economics”, India, pp. 16.1-16.5, 1998.

P. Ganguly, R. Gunwani, "How Effective Monetry Policy Signals Inflation in Indian Economy?", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.91-93, 2018.

Demonetization may affect the various sectors of the Indian economy. As Demonetization affect liquidity in the economy that impacted economic activities. The change in the money supply in any economy might have affected the performance of its various sectors and might affect the Stock Market Efficiency. So, the present study empirically examines the Weak Form of Market Efficiency changes of BSE SENSEX Index and NSE Nifty Index of Indian Stock Market, due to demonetization. For this purpose daily returns of BSE SENSEX Index of Bombay Stock Exchange (BSE) and CNX Nifty Index of National Stock Exchange (NSE) will be considered.

Demonetization; Bombay Stock Exchange, National Stock Exchange, Weak Form of Stock Market Efficiency, BSE SENSEX Index; NSE Nifty Index

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H.S. Saluja, "Impact of Demonetization on Stock Market Efficiency: A Study of BSE SENSEX and NSE NIFTY Index", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.94-97, 2018.

The Indian Stock Market showed a tremendous growth during last two decades. The SENSEX Index of Bombay Stock Exchange had reached to 38000 level points in August, 2018 which is its life time high level. It raises empirical questions regarding the fundamental connection between stock price and key macroeconomic indicators. The present study is an attempt to find the impact of macroeconomic variables on Indian Stock Market, with respect to SENSEX Index of Bombay Stock Exchange. The macroeconomic variables considered for the purpose of the study include Foreign Institutional Investors, Domestic Institutional Investors, Exchange Rates, Interest Rates and Inflation etc. The monthly closing values were taken for analysis for the period from January 2012 to August 2018. The Regression Analysis, Co-relation Analysis and Granger Causality Test will be applied to examine the relations between the selected variables.

Macroeconomic Variables; Indian Stock Market; SENSEX Index; Bombay Stock Exchange

[1]. Srivastava, A., “Relevance of Macro Economic factors for the Indian Stock Market, Decision, Vol. 37. pp. 69-89, 2010.
[2]. Kalra R., “Impact of Macroeconomic Variables on Indian Stock Market”, IUP Journal of Financial Risk Management, Vol. IX, pp. 43-54, 2012.
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[4]. Garg, Keshav and Kalra Rosy, “Impact of Macroeconomic Factors on Indian Stock Market”, Parikalpana - KIIT Journal of Management, Vol. 14(I), pp. 134-145, 2018.

H. S. Saluja, "Macroeconomic Variables and Indian Stock Market:A Relationship Analysis", International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.98-101, 2018.