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Consumer Buying Behaviour towards Toothpaste

S. Acharya1 , S. Ubeja2 , P. Jain3 , A. Loya4

Section:Research Paper, Product Type: Journal Paper
Volume-06 , Issue-09 , Page no. 74-82, Nov-2018

CrossRef-DOI:   https://doi.org/10.26438/ijcse/v6si9.7482

Online published on Nov 20, 2018

Copyright © S. Acharya, S. Ubeja, P. Jain, A. Loya . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: S. Acharya, S. Ubeja, P. Jain, A. Loya, “Consumer Buying Behaviour towards Toothpaste,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.09, pp.74-82, 2018.

MLA Style Citation: S. Acharya, S. Ubeja, P. Jain, A. Loya "Consumer Buying Behaviour towards Toothpaste." International Journal of Computer Sciences and Engineering 06.09 (2018): 74-82.

APA Style Citation: S. Acharya, S. Ubeja, P. Jain, A. Loya, (2018). Consumer Buying Behaviour towards Toothpaste. International Journal of Computer Sciences and Engineering, 06(09), 74-82.

BibTex Style Citation:
@article{Acharya_2018,
author = {S. Acharya, S. Ubeja, P. Jain, A. Loya},
title = {Consumer Buying Behaviour towards Toothpaste},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {11 2018},
volume = {06},
Issue = {09},
month = {11},
year = {2018},
issn = {2347-2693},
pages = {74-82},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=502},
doi = {https://doi.org/10.26438/ijcse/v6i9.7482}
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
DO = {https://doi.org/10.26438/ijcse/v6i9.7482}
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=502
TI - Consumer Buying Behaviour towards Toothpaste
T2 - International Journal of Computer Sciences and Engineering
AU - S. Acharya, S. Ubeja, P. Jain, A. Loya
PY - 2018
DA - 2018/11/20
PB - IJCSE, Indore, INDIA
SP - 74-82
IS - 09
VL - 06
SN - 2347-2693
ER -

           

Abstract

"Shopper is dealt with as the ruler of market", since items are made, outlined and permitted to come in showcase as per the need and inclinations of the customers. In this way, accomplishment of any association dependably relies upon having the capacity to pull in, fulfill and hold clients. This requires a comprehension of what factors influence shoppers` fulfillment with an item or benefit and what decides their choice to buy an item. In light of the different investigation of logical writing, brand is a key factor and it produces consumer loyalty. For pulling in and holding clients, branding is one of the critical variables which impact on buyer purchasing conduct. This paper analyses upon mindfulness and client ship of various toothpaste brand Buyers. It additionally centers around understanding the demographic factors of purchasers which eventually impacts on purchasing toothpaste. Other than that the study has directed by the researcher to discover different reasons which are impacted by factors of brand switching towards toothpaste.

Key-Words / Index Term

Consumer Satisfaction; Consumer Behavior; Toothpaste Awareness; Brand Switching

References

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