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The Development of Business Strategy in the Digital Society of Social Media

D. Ananthi1 , S. Jenila2

Section:Review Paper, Product Type: Journal Paper
Volume-06 , Issue-11 , Page no. 107-109, Dec-2018

Online published on Dec 31, 2018

Copyright © D. Ananthi, S. Jenila . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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IEEE Style Citation: D. Ananthi, S. Jenila, “The Development of Business Strategy in the Digital Society of Social Media,” International Journal of Computer Sciences and Engineering, Vol.06, Issue.11, pp.107-109, 2018.

MLA Style Citation: D. Ananthi, S. Jenila "The Development of Business Strategy in the Digital Society of Social Media." International Journal of Computer Sciences and Engineering 06.11 (2018): 107-109.

APA Style Citation: D. Ananthi, S. Jenila, (2018). The Development of Business Strategy in the Digital Society of Social Media. International Journal of Computer Sciences and Engineering, 06(11), 107-109.

BibTex Style Citation:
@article{Ananthi_2018,
author = { D. Ananthi, S. Jenila},
title = {The Development of Business Strategy in the Digital Society of Social Media},
journal = {International Journal of Computer Sciences and Engineering},
issue_date = {12 2018},
volume = {06},
Issue = {11},
month = {12},
year = {2018},
issn = {2347-2693},
pages = {107-109},
url = {https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=551},
publisher = {IJCSE, Indore, INDIA},
}

RIS Style Citation:
TY - JOUR
UR - https://www.ijcseonline.org/full_spl_paper_view.php?paper_id=551
TI - The Development of Business Strategy in the Digital Society of Social Media
T2 - International Journal of Computer Sciences and Engineering
AU - D. Ananthi, S. Jenila
PY - 2018
DA - 2018/12/31
PB - IJCSE, Indore, INDIA
SP - 107-109
IS - 11
VL - 06
SN - 2347-2693
ER -

           

Abstract

Internet image has been improving day by day, where every activities of a person is concerned with the digital environment. This surfing behaviour of an individual can be monitored and analysed for various purposes. We should be aware that our accessing strategy is a key factor for various companies that leads business growth and the privacy of the user is compromised. Mainly when we are accessing social networks like Facebook, twitter, YouTube and Instagram etc. there are lot of data is being served to the agents of the organization. Accumulating these data, the marketing growth can be analysed. So the user must be known what is happening in the social network. So in this paper we expose how the privacy and knowledge data can be collected from customer and therebycompanies use the customer interaction for their business directly through social media.

Key-Words / Index Term

SNS, behaviour, business, marketing, privacy, analysis

References

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